About the author  ⁄ Joe Levy

JOE LEVY is the CEO at

Douglas Belton is a guest contributor to Competing.com

“Big Data,” the story of Cain and Abel, a big green button, and an insurgent fighting force have something in common: they show us how and why ethnography[1] is helping businesses compete better.

The biblical account of Cain and Abel portrays human beings competing against one another, specifically for God’s approval and by extension for status in society as one favored by God. Other forces of Good and Evil fight in spiritual realms in one of the most classic cultural con­structs of competition. These exemplars teach and infuse the moral core of the human experi­ence. People from presidential-campaign strategists to savvy public-relations and advertising agencies commonly use the good/evil construct to create competitive advantage through emo­tion. We (or our product) are benevolent and wholesome. They (or their product) are malevo­lent and shady.

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Fort Lauderdale, FL (July 11, 2013). Way too many people take competing for granted. Competing.com is going to change that in a radical way.

On July 11, 2013, Mark Chussil and Ben Gilad, renowned competitive-intelligence pioneers, competitive strategists, and business war gamers, team up with clearCi (a competitive intelligence software company) to launch Competing.com: an unconventional blog that will make the reader smarter. Guaranteed.

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Our Typical Reader

Our Typical Reader

This is a site about competing better. You could have guessed by the URL. The contributors will focus on examples of successful competing and unsuccessful competing.

Underlying competing is strategy. No one can compete better without strategy because strategy is what enables anyone to win. And luck. But the site about luck is www.lasvegas.com. We have little to say about that.

The brave reader who reached this page is inundated with data and news everywhere else. What we think we can do is give insight. Insight is a funny concept since everyone uses this word to mean “what I say is important and what others say is less so.” Indeed, we believe that too but we won’t say it like that.

Instead, here is our insight on insight: it is about perspective. It is based on the “facts,” but facts alone are never insight because data have no perspective. Only the interpreter can have a perspective.

We do not filter by whether the perspective is right or wrong (how would we judge anyway?). We only care that it is a perspective, and it is thoughtful, interesting, and doesn’t contradict itself. The reader can then do with it whatever the reader wants to do with it. Once in a blue moon we may be able to make a reader in Duluth, Minnesota sit up and say: “Hmmm… I didn’t think about it that way before.”

We live, or at least we write, for John in Duluth. John, thanks for your comment. And if you like this site, please tell your buddy Paul and your neighbor George and your uncle Ringo…

Contact us  or if you would like to write for us click here.

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