Douglas Belton is a guest contributor to Competing.com
“Big Data,” the story of Cain and Abel, a big green button, and an insurgent fighting force have something in common: they show us how and why ethnography is helping businesses compete better.
The biblical account of Cain and Abel portrays human beings competing against one another, specifically for God’s approval and by extension for status in society as one favored by God. Other forces of Good and Evil fight in spiritual realms in one of the most classic cultural constructs of competition. These exemplars teach and infuse the moral core of the human experience. People from presidential-campaign strategists to savvy public-relations and advertising agencies commonly use the good/evil construct to create competitive advantage through emotion. We (or our product) are benevolent and wholesome. They (or their product) are malevolent and shady. …Read More →