A venerable company is in trouble. The world is changing, competitors are changing, the com­pany is not. A rescue is required.

A star is brought in as the new CEO. Of course the star wants to make changes. So does the Board; making changes is the whole point of bringing in the star. The star has achieved huge success previously (that’s what made the star a star). So what should the star do?

On leadership:

A) Stake out a bold, new, inspirational path.

B) Stick to tradition.

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Our Typical Reader

Our Typical Reader

This is a site about competing better. You could have guessed by the URL. The contributors will focus on examples of successful competing and unsuccessful competing.

Underlying competing is strategy. No one can compete better without strategy because strategy is what enables anyone to win. And luck. But the site about luck is www.lasvegas.com. We have little to say about that.

The brave reader who reached this page is inundated with data and news everywhere else. What we think we can do is give insight. Insight is a funny concept since everyone uses this word to mean “what I say is important and what others say is less so.” Indeed, we believe that too but we won’t say it like that.

Instead, here is our insight on insight: it is about perspective. It is based on the “facts,” but facts alone are never insight because data have no perspective. Only the interpreter can have a perspective.

We do not filter by whether the perspective is right or wrong (how would we judge anyway?). We only care that it is a perspective, and it is thoughtful, interesting, and doesn’t contradict itself. The reader can then do with it whatever the reader wants to do with it. Once in a blue moon we may be able to make a reader in Duluth, Minnesota sit up and say: “Hmmm… I didn’t think about it that way before.”

We live, or at least we write, for John in Duluth. John, thanks for your comment. And if you like this site, please tell your buddy Paul and your neighbor George and your uncle Ringo…

Contact us  or if you would like to write for us click here.

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